NBA2K14 and Player Potential: Why it is now so important!

Potential! I think this part of the game deserves a full post on this blog because it is perhaps one of the biggest changes moving from NBA2K13 into NBA2K14 (for the better, although you may not agree!). The change in potential has certainly changed how you should view the value of certain stats in Association Mode; for young players it is now THE most important stat!

If you read the “What team should I be? (part 1)” post, you’ll know I talked a lot about potential, without going into too much detail at the time (I didn’t fully understand the changes which had occurred between releases at the time, for example I stated Anthony Davis was sure to hit 99; I’ve since realised that isn’t true! At least; not without some training!).

In previous NBA 2K titles potential wasn’t a fixed figure, it shifted as a player improved. I’m going to stick with Anthony Davis as he is a perfect example (and one I’ve used already). I went back to NBA2K13 (which I hadn’t uninstalled. Luckily!) and quickly sim’d through 3 seasons as the Hornjazzicans (Pelicans, AKA; Hornets) so I could take the following screenshots of Davis.

2012-2013 Season

Anthony Davis 2012-2013: Potential

Anthony Davis 2012-2013: Potential

2013-2014 Season

Anthony Davis 2013-2014: Potential

Anthony Davis 2013-2014: Potential

2014-2015 Season

Anthony Davis 2014-2015: Potential

Anthony Davis 2014-2015: Potential

You can clearly see all of his stats rising year on year, including his potential going from 93 in the first shot, to 95 in the second and jumping to 96 in the third year (in NBA2K13 this would have continued to grow as his other stats grew and by his fifth or sixth season he would be a 99 overall rated player!).

NBA2K13 – Potential

When taking the screenshots above I whizzed through the seasons and didn’t use the training camp to improve his potential. As you can clearly see, as Davis’ stats climbed his potential was rising too. Whether this was intended or a bug is unknown, but this did cause a widely reported problem in NBA2K13 that only players who played deep into Association Mode (I.E. more than a few seasons) would encounter; tons of superstar players spread across all teams (and even lots of big superstar names available after free-agency if you stuck with the game long enough!).

The longer you played association mode, the more unrealistic the game became (also not helped by the high potential on many rookies. Some draft sets were created specifically to address this problem for NBA2K13). This had the effect of eventually making all teams 90+ rated, with very little difference between the best and worst squads (again; if you played through for long enough. This became more noticeable the more years you played into an association mode game).

NBA2K14 – Potential

In NBA2K14 potential is fixed. This means that the potential of a player never changes (except through end of season training camps), players already in the game have a fixed potential (you can see the potential of any player, on any team by using “Edit Player”). Rookies that are generated come with a potential rating that is revealed by scouting them twice and then you get back a rough guide (C-, B or ideally A+!). Better scouts give you a more accurate potential reading, as does scouting them more. If you are on track for a high pick make sure you scout the player(s) you desperately want a few times. Aim for young (ideally 19 or 20 years old) players with A+ potential, know that if you go lower than that you might be required to spend skill points to increase their potential to allow them to fully realise their potential. Needless to say; upgrading your youth scouts should be one of the first things you do if you intend to build through the draft!

The potential of every player in NBA2K14 never improves without your intervention; the only way to increase potential (without cheating!) is to put a player through training camp, and it will cost you a whopping 75 Reward Points to increase a player’s potential by 10 (however, as we’ll see, this has now become perhaps the most important skill to increase, especially on young rookie players who are loyal and you intend to keep). If you only have 75 points, and you have a squad full of young players who you don’t intend to trade, you should spend those points on untapped potential!

NBA2K14 Anthony Davis 2013-14 season.

NBA2K14 Anthony Davis 2013-14 season.

NBA2K14 Anthony Davis 2015-16 season.

NBA2K14 Anthony Davis 2015-16 season.

As you can see in these screengrabs (one taken at the start of the game in 2013, and one taken at the start of the 2015 season), all of Davis’ attributes have increased apart from his potential, which has remained at 93 (contrast with NBA2K13, above!).

What is potential? What does it do? Why is it important?

John Elliott (generated rookie). Second year: 88 rating.

John Elliott (generated rookie). Second year: 88 rating.

Potential is, in the simplest of terms, the maximum level a player can reach (it is a little more complicated than that, I’ll come to that later). I incorrectly stated that Davis reached a 99 rating in the Jazz article. This was because I roughly knew what potential he started NBA2K13 with, had played through tons of seasons of Association Mode in that game (where Davis always became a “99” player) and saw his potential in NBA2K14 was the same. I hadn’t realised at the time 2K have stopped potential from growing along with the other stats. As we can see in the screengrabs above, his potential is 93, so the maximum level he can reach without training is 93. Once he reaches 93 overall rating, the game will stop increasing his stats (at the end of the season when all players’ attributes are increased or decreased). This is a massive change to how things were previously, instead of potential being a guide to how much a player will grow by, it is now, in effect, a player level cap! The game will just stop levelling your player when your overall = your potential.

Cory Hubbard - 82 rating, second year (+2 team chemistry).

Cory Hubbard – 82 rating, second year!

I noticed this while playing an Association Mode game and trying to improve a squad by using only generated drafted players (for one of the parts of the ongoing “What team should I be?” feature). I got really lucky in a draft and got a couple of high picks, one of which I used on a 6’11” SF, who had a rating of 82 and A+ potential (see picture above; this was taken in his second season and so his stats have risen). The other player I got was also 82, and was a PG with B potential (picture to the side – again, second season!), you’ll notice this player is still 82 (he has +2 due to team chemistry being turned on). When the season ended the SF’s stats increased along with the rest of my team (who are all young (<25)). I was shocked when my rookie point guard’s stats didn’t increase, especially as he was a year younger than the small forward. He was the only player in my entire squad who’s stats hadn’t increased (he has a really smooth shot on him too! I was slightly gutted!).

Hubbard; potential = 82!

Hubbard; potential = 82!

I initially thought this was a bug (perhaps his stats had increased but they weren’t being shown on team page?), which lead me to going into his “edit” (to view the stats, not edit them), and I noticed his potential was stuck at 82. The 82 rated player who I had drafted was 82 when I drafted him and will remain (more or less) stuck at that level forever unless I spend 75 points on upgrading his potential in the next training camp; but even if I upgrade him now he’s lost the massive stat upgrade first year players receive at the end of their rookie year. As you can see; Mr SF jumped up 6 points to 88! His potential is 93 btw. I really would like a 99 overall, 6 foot 11, “small” forward! Miami can keep their “small ball”, I like “tall ball”. So I shall be sending my SF to untapped potential at the end of the season! Then I just need a 7’4″+ C with A+ potential to be generated. 🙂

I have noticed you can push a player slightly past his potential rating by training him (I increased Hubbard’s Perimeter shooting in training camp and he went from being “stuck” at 82 to being an 83 rated player), but still; the game wouldn’t increase his stats any further at the end of the next season while the rest of your squad improved (hence why I said it was a little more complicated than potential being the maximum level your player can reach; you can push a player slightly beyond his potential, but not by far, and he’ll soon drop down again as he ages!). These are only small steps, you wouldn’t be able to massively increase your (young) players’ stats by just using drills and camps. For sure it will round off a few rough edges but you won’t get the big increases which you do with having high potential (and young age; potential stops being a factor in the mid-late 20s and players generally start to decline each year instead of improving).

Hubbard 92

Untapped Potential. Hubbard 82 > 92. Note: the “84” rating includes +2 team chemistry.

This change has helped improve Association Mode for long term players, because there is a set limit on how far any one player can grow (outside of your control) before he stops improving. Potential should certainly be your first consideration when drafting generated players, but also keep an eye on the young players you already have in your squad. It really is worth spending the 75 points on improving a (e.g.,) 20 year old’s potential, it could be the difference between having a player maxed out at 89 or the 99 beast of a player (and no1 in his position and perhaps the entire NBA) that all NBA2K players want to have on their association mode team.

Potential is now more important than it has ever been in an NBA2K title, and if you’re building with youth and intend to keep players throughout their career then you may have to reconsider what you use training camps for (perhaps even exclusively using points to improve potential!).

Exercise some caution, use Untapped Potential (the camp which increases potential, incase the name didn’t give it away!) wisely on players. Age, loyalty and whether you can afford to keep the player (salary wise; if you are pushing up towards the hard cap) should all factor into the decision, otherwise you won’t just be wasting 75 reward points, you could also be sending a 99 potential player (a Lebron or a Jordan!) to a rival (a far worse fate than losing a few reward points!).

P.S. If you have a chance to land Davis in Association Mode, definitely send him to untapped potential!


14 thoughts on “NBA2K14 and Player Potential: Why it is now so important!

  1. Pingback: Which Team Should I Be? Part 1 (Utah Jazz) | NBA2K Blog

  2. Pingback: Potential – The 2013 NBA draft and how it affects NBA2K14 | NBA2K Blog

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  4. Andy

    I can confirm that player potential still does change. I’m in year 3 of association mode and 3 players I had scouted at A+ were back to B+ and B respectively within two years. Did I not scout them well enough? Fails to be seen, but just so you know

    1. NBA2KBlogger Post author

      Hi there. That isn’t the same as the potential number which can be seen by editing a player.

      As the player’s (or member of staff!) level grows his potential grade drops as he gets closer to his maximum level. For example; a F/A (level/potential) scout will eventually level up to be D level, but when he levels up his potential will drop to (e.g.,) C or D. If he levels up again and becomes a C grade scout his potential will drop to F (preventing him from becoming a B level scout). If this wasn’t the case every scout, or player, etc, who had A potential would eventually become level A. As a side note (I know your post wasn’t about scouts, but as I mentioned it), I always go for B/A scouts, you lose a little in scouting accuracy for a season or two but they are guaranteed to level up to level A. If you hire 3 x B/A scouts instead of 3 x A/A scouts you save $750K.

      P.S. I’m sure I mentioned this in the article somewhere, but the potential number CAN change. If you put the player through regular development drills the increases you gain from the development drills are added to the potential of the player (i.e. if you coach a player every month for a few seasons and increase his stats enough to raise him 2 levels his potential will also raise 2 levels!).

    1. NBA2KBlogger Post author

      I’m unsure if your post was for next gen or current gen as both are different.

      For (current gen) Association Mode, you just go to “General Manager – Scouting – Prospect Scouting”. Personally I scout the top 5, all of the lottery players, any A or B rated players, and then go through the list looking for good combinations of size and/or sig skills (a 19 or 20 year old 7’6″ C/F with good potential and the right mix of stats is absolute gold in this game. Remember you can use Untapped Potential to bring his potential up too!) – scout each once until you reach the All Star weekend, which should leave you with enough time to scout every player a second time to get the potential (and a third time to check your favourite players in Pre-Draft Workouts).

      In My GM mode (next-gen) the scout will come to you in the first few weeks asking if you’d like to pick which players to scout, allow him to scout for a specified position, or just leave all scouting to him. Always pick yourself, when I’ve left the scout to do it I’ve usually got to the draft to find he’s only scouted a few players! Again, go down the list (sort by expected draft placing), scout the top first round picks and be a little more selective here (good players exist throughout!). If you’re scouting for just one position it makes it easy to scout through all of the players in that position, however; if you prefer to get the best player available, you’ll need guesstimates and luck! I’ve noticed the coach always seems to pick a decent player (I’ve only made it to the end of the season with a couple of teams on next-gen, so perhaps that’s luck??).

      In both versions; prioritise scouting to younger (19/20/21 year old) players. Players stop growing to their potential when they reach 25, so you’ll get an extra 5 years of growth from a player who is 19 than from a player who is 24 (and you can send them to 5 extra training camps!).

  5. nahuelgl

    Great post! But i have a question, maybe you noticed this too: I’m playing an Association with the 76ers. Taking Carter-Williams as an example, if I go to roster and look for his potential it says “C+”. In edit player his potential is 80. In the other hand Schroeder (from the Hawks) says “B-” and 74 (or 75 i don’t remember)…Maybe it has to do with age? Carter-Williams is 22 and Schroeder 20.

    1. NBA2KBlogger Post author

      Hi, the C+ grade is a different potential “grade” than the (<=99 – I suspect the lower limit is in the 50s) number contained within the game. It is also frequently wrong and the margin of error depends on how good your scouts are (the margin of error is stated for each grade in game), and how many times you've scouted the player. You can't see the # potential of rookie (AFAIK – I haven't seen a way to see the potential apart from letter based), but in 2K14 current gen you can see by editing the player. I think it may be possible in next-gen by editing the roster (I haven't checked tbh), I know it doesn't show the number by editing the player in My GM like Association Mode allows you to do.

  6. David Dean

    Fantastic Blog. Loved the Utah Jazz article. Went the Bulls myself to get it “all out my system” and made some trades to get rid of salary cap and bring in younger talent. Rose, Hinrich and Gibson still part of the core which left but now have Derozan, Big Baby, Salmons, Plumlee and picked up Camby from free agency who is a beat defensively. Lost a lot but set myself up for the long-run with the big contracts of boozer and noah gone.
    Might try out the Jazz next 😉 Thanks again

  7. Dreadsilver

    I’m not 100% sure, but I’ve noticed that play time seems to have an effect on improvement. If you B+ Pot rookie road the bench playing 10 mins a game he doesn’t get as much of a boost as a rookie who starts playing 30+ minutes. Very comparable to real life.

  8. Thiesson

    Not so sure about this, because I just drafted a rookie at pick 13 (he was a proj. top 5, how lucky am I??) and he’s base rating is 80, but he’s potential is 77, does this mean he’s not going to grow much or does it mean he’s going to have decent growth? He has a “B” level in potential

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  10. Ken Wall

    Great read. I play offline assoc. mode and I’m wondering what the coaches levels are for? For example. If I hire a coach with c c a a will the c improve? I’ve looked all over the net without finding an answer. The same question goes for assistant, scouts and other hires.


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